the neocouture era_

neocouture (n): Artistic creativity and sewing excellence integrated into a responsible, sustainable and innovative production and distribution system.

the neocouture era_

neocouture (n): Artistic creativity and sewing excellence integrated into a responsible, sustainable and innovative production and distribution system.

No season, no collection, no imposed rhythm. esther bancel puts the human being, the artist and creativity back at the centre of the preoccupations.

neocouture criteria:

  • creative fashion: the artist remains the base and the essence of the brand.
  • know-how: the use, development and preservation of the know-how of seamstresses in their country of origin
  • very high quality: of the manufacturing and materials used
  • sustainability: integrating as a prerequisite, in its value chain, the objective of having as little negative impact as possible on its environment.

how does it work?

 

The first one: pieces made 100% from deadstock of fabric, in limited series, offered monthly on our e-shop. Designed by our dressmakers in France, to order #NoStock

The second: upcycling pieces.We customize them to give them a more artistic second life. Only one piece per month is auctioned on our social networks.

how does it work?

 

The first one: pieces made 100% from deadstock of fabric, in limited series, offered monthly on our e-shop. Designed by our dressmakers in France, to order #NoStock

The second: upcycling pieces.We customize them to give them a more artistic second life. Only one piece per month is auctioned on our social networks.

the eshop

 

opens every first Thursday of the month

opens every first Thursday of the month
In order to establish a rhythm compatible with Esther’s creative activity, instead of creating 6 (or more) huge collections per year, we create a few pieces per month (3 or 4), put on sale on the e-shop. These are called “drops”. Then, from Thursday to Sunday, we receive your orders…

Then the seamstresses come in. We entrust them with the making of your pieces. On average, 15 to 20 days after your order, you receive it. No stock, no waste.

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