our story_

Esther lived and grew up in the countryside, in a family that has always made sure that she became a model of a little girl, with many traditional values and all the prohibitions that this entails.

As a little girl, she often imagined what all these restrictions might look like. She drew them, she painted them… like a world where she can lives with her traditional values and these fascinated prohibition.

Now, with Morgan, his husband, they are creating this world through fashion. They make this world come true. A mixture of Esther’s traditional roots and the non-conformist world that she admired.

This creative world is gigantic and she likes to stage it through her creations. She called it: neo-tailoring

why
a unisex brand

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” I created my first real garment, I mean the first one that really counts, 7 years ago. I did it so Morgan and I could wear it. I wanted us to share this together and since then, that desire did not leave me. Nowadays, I want to give ourselves the freedom to wear what I create without wondering if I'm creating for man or woman. If we like, we wear it. ``

In terms of style the garments are very free and strong but difficult to categorize. If we were to define them, we would say that our creations are at the crossroads of multiple universes. First, elegance, to which I am personally very much attached because an elegant garment makes me feel confident and invincible. Second, our own influences. Coming from a suburb of Lyon, with Morgan, we searched a lot through rubbing shoulders with different underground cultures, like the web and geek, urban, gothic or punk. I call my work: neo-tailoring 

In terms of style the garments are very free and strong but difficult to categorize. If we were to define them, we would say that our creations are at the crossroads of multiple universes. First, elegance, to which I am personally very much attached because an elegant garment makes me feel confident and invincible. Second, our own influences. Coming from a suburb of Lyon, with Morgan, we searched a lot through rubbing shoulders with different cultures, like the web and geek, urban, gothic or punk. I call my work: neo-tailoring 

The
underground cultures have a large impact on my creations

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``Today, we play on proportions and we mix unexpected styles and materials like tweed and patent leather, with the objective of searching and reinterpreting the power of elegance, as we feel it.”
Esther Bancel

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