esther bancel

elegance is the new punk_

our story_

I lived and grew up in the countryside, in a family that has always made sure that I became a model of a little girl, with many traditional values and all the prohibitions that this entails.

As a little girl, I often imagined what all these restrictions might look like. I drew them, I painted them…

Then one day I came across a show about cabinets of curiosities. I was fascinated because it represented this non-conformist world to which I had never had access. It was right after this that I thought about creating my own world, a mixture of my traditional roots and the non-conformist world that I admired.

Today, I am committed to spreading a universe made up of people who are free to be whom they really are, free to express their dualities, like me.

This world is gigantic and I like to stage it through my creations, the characters I make… every day, it comes to life the way I imagined and feel it. I want to dedicate the rest of my life to creating this world with all those who want to be part of it!

why
a unisex brand

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” I created my first real garment, I mean the first one that really counts, 7 years ago. I did it so Morgan and I could wear it. I wanted us to share this together and since then, that desire did not leave me. Nowadays, I want to give ourselves the freedom to wear what I create without wondering if I'm creating for man or woman. If we like, we wear it. ``

In terms of style the garments are very free and strong but difficult to categorize. If we were to define them, we would say that our creations are at the crossroads of multiple universes. First, elegance, to which I am personally very much attached because an elegant garment makes me feel confident and invincible. Second, our own influences. Coming from a suburb of Lyon, with Morgan, we searched a lot through rubbing shoulders with different cultures, like the web and geek, urban, gothic or punk. 

In terms of style the garments are very free and strong but difficult to categorize. If we were to define them, we would say that our creations are at the crossroads of multiple universes. First, elegance, to which I am personally very much attached because an elegant garment makes me feel confident and invincible. Second, our own influences. Coming from a suburb of Lyon, with Morgan, we searched a lot through rubbing shoulders with different cultures, like the web and geek, urban, gothic or punk. 

The
underground cultures have a large impact on my creations

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``Today, we play on proportions and we mix unexpected styles and materials like tweed and patent leather, with the objective of searching and reinterpreting the power of elegance, as we feel it.”
Esther Bancel

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